Print media contributes to the perception that formula feeding is the norm. Representations of breasts as sexual objects in the media powerfully interact with beliefs about the inappropriateness of breastfeeding in public. The opinion of the father can either support or dissuade a woman’s decision to breastfeed. The grandmother can also play a key role in a mother’s choice to breastfeed. To achieve the Healthy People 2010 goals, there must be a shift in cultural norms and structures at all levels to support breastfeeding for all women.
Bentley, M.E. et al. Breastfeeding among low income, African-American women:power, beliefs and decision making. J. Nutrition 2003: 133:305S-9S
